As you may know, the weight loss industry is a multi-billion dollar industry and while there are at present over 180,000 hits a month for the term “weight loss,” there are also over 187 million pages on the topic. So, connecting with individuals who want to lose weight requires a little creativity!

Below are some examples of keywords that are less competitive than the phrase”weight-loss.” We hope that this list will inspire you to think of your own creative keywords to reach the people who are searching on the web for a fun and effective way to lose weight!  

We also recommend creating relationships with other blogs, companies and individuals that are not directly competitive with our product but complimentary to our product.

For instance, nutritionists who believe in the importance of mindset, dance sites that feature Zumba, are examples of great ways to create win-win offers.

In fact, our product helps people who are having issues with Latin dance moves. Theresa is a certified Zumba Instructor and her product has been able to help people break down the complicated movements so they can get the most joy out of their Zumba workouts!

We also recommend learning how to use social media to get the word out. Katiefreiling.com has a great blog on social media tips.

KEYWORD SEARCH AS OF NOVEMBER 2010*

Dance Shoes    18000
Dance Classes    8200
Learn to Dance    6600
Dance sneakers    2800
Samba steps    440
Samba dancers    440
zumba fitness    3500
Zumba class    1500
dance workout    1200
dance workout videos    540
dance workout dvd    440
exercise videos 74,000
exercise dvds 49,500
lose weight    54000
fast weight loss    18000
healthy weight loss    8200
natural weight loss    10000
fastest way to lose weight    6600
core workout    2800
core secrets    2300
fat loss    15000
lose belly fat    10000

**Please make sure to do your own research. You can do your own search for key words here.